I begin by conducting discovery activities and researching your audience and brand. The information I find will advise all planning and execution.
I examine the content you currently have online and in print. Website, social media, print brochures. All of it.
Together we decide whether the content is relevant, current and aligned with your company or organization's goals. A Gap Analysis shows where your content is now, where it should be and what’s missing.
I'll create content recommendations for your company, which may include a core messaging document, a style and messaging guide and/or a social media plan.
To implement the strategy, we'll work together to create a workflow process, editorial calendar and make sure you have all the necessary resources. And, of course, I'm an expert at creating, editing and migrating content if you don’t have these positions in-house.
I’ll also check back and ensure your content is still doing what it’s supposed to—across all platforms. This may include reviewing web analytics data or metrics. And a good old fashioned content party.